Your business. Your people.
A whole new dimension of possibility.

Uncover new revenue. Find unexpected savings. Turn hours of work into moments of progress. Help your people achieve more than they imagined with applied AI by HolyShift.

We run our own AI platform, HolyShift: 400+ accounts, 2,000+ users.

NEW POSSIBILITIES

New questions. New possibilities.

What could you discover when your business information and market signals work together? Explore the questions a connected AI environment can help your team answer.

// 01

Find our strongest paths to the next €1 million in revenue.

Ranked growth scenarios

Compare profitable customers, product categories, markets and external demand. Develop five growth scenarios with estimated profit potential, investment, timing, risks and first steps.

// 02

Find our five most promising business opportunities every week.

Weekly opportunity brief

Combine internal performance with market changes to identify emerging demand, new projects, underdeveloped customer accounts and stock that could sell better. Explain why each opportunity matters and recommend an action.

// 03

Test this decision before we commit.

Scenario comparison

Model how changes in transport costs, delivery times or demand could affect revenue, margins, inventory and cash flow. Compare responses and make the assumptions explicit.

// 04

What are customers looking for that we don’t offer?

Evidence backed opportunity shortlist

Compare inquiries, lost quotes, website searches, market signals and competitor offerings. Identify gaps in products, brands or services, including existing products customers struggle to find.

// 05

Find relevant projects before the sales process begins.

Prioritized project list

Monitor announced developments, investments and renovations in selected markets. Identify relevant projects, the organizations involved, available project-stage information and reasons to make early contact.

// 06

Who should each salesperson contact today and why?

Daily sales priorities

Prioritize follow-ups using open quotes, changes in ordering, new projects, relevant stock and other available signals. Provide a reason to contact each account and a suggested next action.

// 07

What do our competitors’ latest moves mean for us?

Competitor signals and implications

Monitor available evidence of new brands, price changes, market entries, project wins, hiring and marketing activity. Connect the signals into possible strategic directions while separating facts from interpretation.

// 08

Test demand before we invest in a new product range.

Market test plan and measured responses

Prepare a controlled market experiment with a landing page, campaign and targeted sales outreach. After approval and launch, measure qualified inquiries, reservations or other meaningful commitments.

// 09

Prepare our sales approach for this project.

Project sales brief and outreach drafts

Assemble a project brief, relevant decision-makers, suitable references and products, and personalized first-message drafts. Give the salesperson a researched starting point to review and use.

// 10

Find companies that resemble our most profitable customers.

Ranked prospect shortlist

Identify patterns among your best customers, then find and rank similar businesses in target markets using available evidence. Explain why each prospect looks promising and where information is missing.

// 11

Do we have product-market fit?

PMF assessment

Combine product usage, payments, retention and interviews into one assessment of where the product stands, what the evidence supports and what it does not yet show.

// 12

Which customer segment should we target first?

Ranked customer segments

Score the candidate segments on urgency, reachability, evidence and economics. Make the trade-offs explicit and show what new evidence would change the ranking.

// 13

Build a list of 50 qualified prospects for this product.

Verified prospect list

Turn the ideal customer profile into a verified list: matching companies, the right decision-makers, evidence of why each one fits, deduplicated against the CRM.

// 14

Why can nobody find us on Google?

SEO and GEO action plan

Audit the website for search engines and AI answer engines, find the topics your customers actually search for, and rank the fixes and content by expected impact.

// 15

What changed in our market this week?

Weekly market brief

Monitor competitors, communities and customer conversations. Report price changes, launches, hiring and recurring complaints, separating facts from interpretation.

// 16

Help me find my first ten customers.

First-customer sprint plan

Combine a qualified prospect list, a conversion page and a controlled outreach sequence. Track replies, meetings, pilots and payments so every step produces evidence.

// 17

What are we assuming?

Ranked assumption map

Map the assumptions behind the strategy, pricing and go-to-market. Rank them by risk and by the evidence behind them, and name the one to test first.

// 18

Help us choose one goal for the next 30 days.

30-day goal and criteria

Turn the biggest uncertainty into one measurable goal with success and failure criteria defined up front, without inventing a benchmark.

// 19

Why are customers churning?

Churn analysis and fixes

Compare churned and retained accounts across usage, support, billing and interviews. Find the early warning signals and the churn that is preventable.

// 20

Who should we interview and what should we ask?

Interview plan and script

Build a screener, a 30-minute script with non-leading questions, and a participant list drawn from CRM and product data, with invitations prepared for approval.

// 21

What patterns do you see across our interviews?

Interview synthesis

Synthesize transcripts against the learning questions. Surface recurring insights, the strongest quotes, contradictions and negative cases, and update the assumptions.

// 22

What exact words do customers use to describe this pain?

Voice-of-customer report

Mine reviews, support tickets, sales notes and communities. Build a source-linked quote bank and a list of the objections that repeat.

// 23

Who are our real competitors, including manual alternatives?

Competitive landscape

Map direct tools, agencies, spreadsheets and the status quo with verified pricing and positioning. Show where customers are underserved and what would make them switch.

// 24

Is this market attractive enough to pursue?

Market assessment

Assess demand, growth, reachability and economics for the segment. Show the evidence and the assumptions behind the score, and what would have to be true to enter.

// 25

Which use case should we focus on first?

Prioritized use cases

Rank the use cases by customer value, feasibility and the path to recurring value, then choose the wedge that goes into the next experiment.

// 26

Why should customers choose us?

Value proposition

Build a value proposition from the evidence: the outcome, the differentiation and the proof. Separate what is supported from what is still a claim.

// 27

How much should we charge for this?

Pricing recommendation

Design and run willingness-to-pay tests. Analyze pricing interviews, checkout experiments and the discounts actually given before recommending tiers and a pricing metric.

// 28

Test whether users want this feature before we build it.

Demand test results

Run a transparent fake-door or pre-order test inside the relevant workflow. Measure informed interest and commitments separately from curiosity clicks.

// 29

Where do users drop before reaching value?

Activation funnel analysis

Build the activation funnel from product analytics. Find the moment users first get value and the early behaviours that predict retention.

// 30

Which companies are showing signals that they may need our solution?

Signal-based prospect shortlist

Watch hiring, funding, expansion, new projects and public complaints across the target market. Rank the companies where the signals stack up, explain each one, and suggest the first contact.

Each workflow is configured around the relevant data, sources and business rules. Your team reviews the findings and decides what happens next.

  • Where AI pays off

Everyone has the same tools. The difference comes from data, processes, and people.

Same models as everyone else. What we bring is the know-how to connect your data, the discipline to keep it secure, and the habit of measuring every result.

69%

69%

of companies not yet using AI say the missing piece is know-how. Not technology. SURS 2025.

SOC 2
ISO 27001
GDPR
EU AI Act

Security first. We take security and compliance as a priority: SOC 2, ISO 27001, GDPR and the EU AI Act.

97%

97%

of AI breaches hit companies with no AI access controls. IBM 2025.

90%

74%

of companies that measure their AI results see positive ROI. Wharton 2025.

MONTHLY REPORT · ILLUSTRATIVE

Every phase has a baseline and a number.

  • Reply to an inquiry1 day5 min
  • Offer preparation10 days2 days
  • Routine questions answered by AI0%60%

Baseline, month 3. You see it all in a monthly report.

  • HOLYSHIFT

  • Every phase has a baseline and a number: hours saved, inquiries, conversion. You see it all in a monthly report.

OUR APPROACH

Four phases bring AI into your business. Each one can be measured.

The scope is agreed around your priorities. Training starts during implementation, so your people learn as the workflows take shape.

Same company. A higher gear.

Connect & clean

Organize the information that matters, securely connect your systems and set up your company’s AI environment. Start with the data needed for the first useful workflow.

What you get A connected environment with agreed data sources and access permissions.

Connect & clean

01

Connect & clean

02

Put AI to work

03

Unlock growth with HolyShift

04

Empower your team
Matej Zalar, CEO

MATEJ ZALAR

Founder and CEO

OUR VISION

We believe that AI should not just automate tasks, but amplify the creative and strategic potential of every human.

By merging technical rigor with intuitive design, we build systems that don't just solve problems they create entirely new opportunities for growth.

ENGINEERING SYSTEMS THAT SCALE WITH YOUR AMBITION. WE LEVERAGE INDUSTRY-LEADING MODELS TO DEPLOY CUSTOM NEURAL SOLUTIONS TAILORED TO YOUR STACK.

Semantic vector search for hyper-accurate retrieval

Unified data lakes for expansive model context.

Token-optimized flows for high speed processing

ZH

HI

ES

FR

AR

BN

PT

RU

EN

DE

Global LLM deployment. Support for 95+ languages.

  • Figures from public vendor case studies (Intercom, Zendesk, Rossum, Microsoft, Slack) and the LRM speed-to-lead study. What's realistic for you gets measured in the readiness assessment.
  • Figures from public vendor case studies (Intercom, Zendesk, Rossum, Microsoft, Slack) and the LRM speed-to-lead study. What's realistic for you gets measured in the readiness assessment.

HOW WE WORK

Clear scope, clear outcomes. You can stop after any stage.

// 01

Comprehensive Strategic Audit

Audit

We perform a deep-layer analysis of your current technical stack and fragmented data silos to identify high-impact AI opportunities that align with your core business objectives and ROI targets.

// 02

Custom Architecture Design

// 03

Rapid Prototype Development

// 04

Enterprise Scale Deployment

EVERY STAGE HAS A BASELINE, A NUMBER, AND AN OWNER ON YOUR TEAM.

A team that lives and breathes AI every day.
Matej Zalar
MATEJ ZALAR

Company building

A seasoned entrepreneur with a track record of building successful companies. He knows what it takes to turn an idea into a working, profitable business.

Find me on LinkedIn ↗

MATEJ ZALAR

Company building

purple and green light gradient
Remzo Hotić
REMZO HOTIĆ

Operations and implementation

An operations and implementation expert with years of experience improving processes at successful companies.

Find me on LinkedIn ↗

REMZO HOTIĆ

Operations and implementation

purple and green light gradient
Lovro Kotnik
LOVRO KOTNIK

Technology

Leads the engineering behind our platform: the agents, integrations and measurement that make every deployment reliable.

Find me on LinkedIn ↗

LOVRO KOTNIK

Technology

purple and green light gradient
Tarik Dzinić
TARIK DZINIĆ

Product

Shapes what we build and why: turning what customers actually need into products and processes that get used every day.

Find me on LinkedIn ↗

TARIK DZINIĆ

Product

purple and green light gradient
  • What clients say

PARTNERS

  • Google AI partnership
  • VentureDock
  • Impact Hub
  • Fil Rouge Capital
  • FalconX
  • Google AI partnership
  • VentureDock
  • Impact Hub
  • Fil Rouge Capital
  • FalconX

PROGRAMS

  • LUI, Ljubljana University Incubator
  • Kovačnica Kranj
  • Podjetniški inkubator Kočevje
  • HOLYSHIFT

  • Backed by a Google AI partnership and startup programs from Ljubljana to Silicon Valley: LUI, Kovačnica, Impact Hub, Fil Rouge, FalconX, VentureDock. Programs that vetted our team and our methods before you ever had to.

COMMON QUESTIONS

Our principles, in plain answers.

What to know before we start.

Do you measure before changing anything?

Yes. Hours, inquiries and conversion are measured before anything changes. Impact is judged against a baseline, not a gut feeling.

Who makes the decisions, AI or people?

Can the system make things up?

How do you handle the EU AI Act?

Where does our data live?

What do we own?

What about marketing and content?

HolyShift

We connect your data. We build AI into your processes. We train your team.

Follow us

Your business. Your people.
A whole new dimension of possibility.

Uncover new revenue. Find unexpected savings. Turn hours of work into moments of progress. Help your people achieve more than they imagined with applied AI by HolyShift.

We run our own AI platform, HolyShift: 400+ accounts, 2,000+ users.

NEW POSSIBILITIES

New questions. New possibilities.

What could you discover when your business information and market signals work together? Explore the questions a connected AI environment can help your team answer.

// 01

Find our strongest paths to the next €1 million in revenue.

Ranked growth scenarios

Compare profitable customers, product categories, markets and external demand. Develop five growth scenarios with estimated profit potential, investment, timing, risks and first steps.

// 02

Find our five most promising business opportunities every week.

Weekly opportunity brief

Combine internal performance with market changes to identify emerging demand, new projects, underdeveloped customer accounts and stock that could sell better. Explain why each opportunity matters and recommend an action.

// 03

Test this decision before we commit.

Scenario comparison

Model how changes in transport costs, delivery times or demand could affect revenue, margins, inventory and cash flow. Compare responses and make the assumptions explicit.

// 04

What are customers looking for that we don’t offer?

Evidence backed opportunity shortlist

Compare inquiries, lost quotes, website searches, market signals and competitor offerings. Identify gaps in products, brands or services, including existing products customers struggle to find.

// 05

Find relevant projects before the sales process begins.

Prioritized project list

Monitor announced developments, investments and renovations in selected markets. Identify relevant projects, the organizations involved, available project-stage information and reasons to make early contact.

// 06

Who should each salesperson contact today and why?

Daily sales priorities

Prioritize follow-ups using open quotes, changes in ordering, new projects, relevant stock and other available signals. Provide a reason to contact each account and a suggested next action.

// 07

What do our competitors’ latest moves mean for us?

Competitor signals and implications

Monitor available evidence of new brands, price changes, market entries, project wins, hiring and marketing activity. Connect the signals into possible strategic directions while separating facts from interpretation.

// 08

Test demand before we invest in a new product range.

Market test plan and measured responses

Prepare a controlled market experiment with a landing page, campaign and targeted sales outreach. After approval and launch, measure qualified inquiries, reservations or other meaningful commitments.

// 09

Prepare our sales approach for this project.

Project sales brief and outreach drafts

Assemble a project brief, relevant decision-makers, suitable references and products, and personalized first-message drafts. Give the salesperson a researched starting point to review and use.

// 10

Find companies that resemble our most profitable customers.

Ranked prospect shortlist

Identify patterns among your best customers, then find and rank similar businesses in target markets using available evidence. Explain why each prospect looks promising and where information is missing.

// 11

Do we have product-market fit?

PMF assessment

Combine product usage, payments, retention and interviews into one assessment of where the product stands, what the evidence supports and what it does not yet show.

// 12

Which customer segment should we target first?

Ranked customer segments

Score the candidate segments on urgency, reachability, evidence and economics. Make the trade-offs explicit and show what new evidence would change the ranking.

// 13

Build a list of 50 qualified prospects for this product.

Verified prospect list

Turn the ideal customer profile into a verified list: matching companies, the right decision-makers, evidence of why each one fits, deduplicated against the CRM.

// 14

Why can nobody find us on Google?

SEO and GEO action plan

Audit the website for search engines and AI answer engines, find the topics your customers actually search for, and rank the fixes and content by expected impact.

// 15

What changed in our market this week?

Weekly market brief

Monitor competitors, communities and customer conversations. Report price changes, launches, hiring and recurring complaints, separating facts from interpretation.

// 16

Help me find my first ten customers.

First-customer sprint plan

Combine a qualified prospect list, a conversion page and a controlled outreach sequence. Track replies, meetings, pilots and payments so every step produces evidence.

// 17

What are we assuming?

Ranked assumption map

Map the assumptions behind the strategy, pricing and go-to-market. Rank them by risk and by the evidence behind them, and name the one to test first.

// 18

Help us choose one goal for the next 30 days.

30-day goal and criteria

Turn the biggest uncertainty into one measurable goal with success and failure criteria defined up front, without inventing a benchmark.

// 19

Why are customers churning?

Churn analysis and fixes

Compare churned and retained accounts across usage, support, billing and interviews. Find the early warning signals and the churn that is preventable.

// 20

Who should we interview and what should we ask?

Interview plan and script

Build a screener, a 30-minute script with non-leading questions, and a participant list drawn from CRM and product data, with invitations prepared for approval.

// 21

What patterns do you see across our interviews?

Interview synthesis

Synthesize transcripts against the learning questions. Surface recurring insights, the strongest quotes, contradictions and negative cases, and update the assumptions.

// 22

What exact words do customers use to describe this pain?

Voice-of-customer report

Mine reviews, support tickets, sales notes and communities. Build a source-linked quote bank and a list of the objections that repeat.

// 23

Who are our real competitors, including manual alternatives?

Competitive landscape

Map direct tools, agencies, spreadsheets and the status quo with verified pricing and positioning. Show where customers are underserved and what would make them switch.

// 24

Is this market attractive enough to pursue?

Market assessment

Assess demand, growth, reachability and economics for the segment. Show the evidence and the assumptions behind the score, and what would have to be true to enter.

// 25

Which use case should we focus on first?

Prioritized use cases

Rank the use cases by customer value, feasibility and the path to recurring value, then choose the wedge that goes into the next experiment.

// 26

Why should customers choose us?

Value proposition

Build a value proposition from the evidence: the outcome, the differentiation and the proof. Separate what is supported from what is still a claim.

// 27

How much should we charge for this?

Pricing recommendation

Design and run willingness-to-pay tests. Analyze pricing interviews, checkout experiments and the discounts actually given before recommending tiers and a pricing metric.

// 28

Test whether users want this feature before we build it.

Demand test results

Run a transparent fake-door or pre-order test inside the relevant workflow. Measure informed interest and commitments separately from curiosity clicks.

// 29

Where do users drop before reaching value?

Activation funnel analysis

Build the activation funnel from product analytics. Find the moment users first get value and the early behaviours that predict retention.

// 30

Which companies are showing signals that they may need our solution?

Signal-based prospect shortlist

Watch hiring, funding, expansion, new projects and public complaints across the target market. Rank the companies where the signals stack up, explain each one, and suggest the first contact.

Each workflow is configured around the relevant data, sources and business rules. Your team reviews the findings and decides what happens next.

  • Where AI pays off

Everyone has the same tools. The difference comes from data, processes, and people.

Same models as everyone else. What we bring is the know-how to connect your data, the discipline to keep it secure, and the habit of measuring every result.

69%

69%

of companies not yet using AI say the missing piece is know-how. Not technology. SURS 2025.

SOC 2
ISO 27001
GDPR
EU AI Act

Security first. We take security and compliance as a priority: SOC 2, ISO 27001, GDPR and the EU AI Act.

97%

97%

of AI breaches hit companies with no AI access controls. IBM 2025.

90%

74%

of companies that measure their AI results see positive ROI. Wharton 2025.

MONTHLY REPORT · ILLUSTRATIVE

Every phase has a baseline and a number.

  • Reply to an inquiry1 day5 min
  • Offer preparation10 days2 days
  • Routine questions answered by AI0%60%

Baseline, month 3. You see it all in a monthly report.

  • HOLYSHIFT

  • Every phase has a baseline and a number: hours saved, inquiries, conversion. You see it all in a monthly report.

OUR APPROACH

Four phases bring AI into your business. Each one can be measured.

The scope is agreed around your priorities. Training starts during implementation, so your people learn as the workflows take shape.

Same company. A higher gear.

Connect & clean

An inventory of systems and data: CRM, analytics, documents, email. Integrations between the tools you already use. Data cleanup: duplicates, gaps, one source of truth. Result: a foundation where AI never has to guess.

Connect & clean

01

Connect & clean

Put AI to work

Build AI into everyday processes—from preparing offers and handling inquiries to reporting and administration. Test the workflow against real examples and define where people review and approve.

What you get A tested workflow with clear responsibilities and success measures.

02

Put AI to work

Unlock growth with HolyShift

Use the HolyShift PMF and growth platform to research markets, identify opportunities and test demand before investing. Turn customer and market signals into practical experiments and informed next steps.

What you get Growth opportunities and a focused plan to test them.

03

Unlock growth with HolyShift

Empower your team

Give your people practical training and guidance to use AI confidently in their daily work. Help them understand the outputs, recognize limitations and keep improving how they work.

What you get A team equipped to use and manage the agreed workflows.

04

Empower your team
Matej Zalar, CEO

MATEJ ZALAR

Founder and CEO

OUR VISION

We believe that AI should not just automate tasks, but amplify the creative and strategic potential of every human.

By merging technical rigor with intuitive design, we build systems that don't just solve problems they create entirely new opportunities for growth.

ENGINEERING SYSTEMS THAT SCALE WITH YOUR AMBITION. WE LEVERAGE INDUSTRY-LEADING MODELS TO DEPLOY CUSTOM NEURAL SOLUTIONS TAILORED TO YOUR STACK.

Semantic vector search for hyper-accurate retrieval

Unified data lakes for expansive model context.

Token-optimized flows for high speed processing

ZH

HI

ES

FR

AR

BN

PT

RU

EN

DE

Global LLM deployment. Support for 95+ languages.

  • Figures from public vendor case studies (Intercom, Zendesk, Rossum, Microsoft, Slack) and the LRM speed-to-lead study. What's realistic for you gets measured in the readiness assessment.
  • Figures from public vendor case studies (Intercom, Zendesk, Rossum, Microsoft, Slack) and the LRM speed-to-lead study. What's realistic for you gets measured in the readiness assessment.

HOW WE WORK

Clear scope, clear outcomes. You can stop after any stage.

// 01

Comprehensive Strategic Audit

Audit

We perform a deep-layer analysis of your current technical stack and fragmented data silos to identify high-impact AI opportunities that align with your core business objectives and ROI targets.

// 02

Custom Architecture Design

// 03

Rapid Prototype Development

// 04

Enterprise Scale Deployment

EVERY STAGE HAS A BASELINE, A NUMBER, AND AN OWNER ON YOUR TEAM.

A team that lives and breathes AI every day.
Matej Zalar
MATEJ ZALAR

Company building

A seasoned entrepreneur with a track record of building successful companies. He knows what it takes to turn an idea into a working, profitable business.

Find me on LinkedIn ↗

MATEJ ZALAR

Company building

purple and green light gradient
Remzo Hotić
REMZO HOTIĆ

Operations and implementation

An operations and implementation expert with years of experience improving processes at successful companies.

Find me on LinkedIn ↗

REMZO HOTIĆ

Operations and implementation

purple and green light gradient
Lovro Kotnik
LOVRO KOTNIK

Technology

Leads the engineering behind our platform: the agents, integrations and measurement that make every deployment reliable.

Find me on LinkedIn ↗

LOVRO KOTNIK

Technology

purple and green light gradient
Tarik Dzinić
TARIK DZINIĆ

Product

Shapes what we build and why: turning what customers actually need into products and processes that get used every day.

Find me on LinkedIn ↗

TARIK DZINIĆ

Product

purple and green light gradient
  • What clients say

PARTNERS

  • Google AI partnership
  • VentureDock
  • Impact Hub
  • Fil Rouge Capital
  • FalconX
  • Google AI partnership
  • VentureDock
  • Impact Hub
  • Fil Rouge Capital
  • FalconX

PROGRAMS

  • LUI, Ljubljana University Incubator
  • Kovačnica Kranj
  • Podjetniški inkubator Kočevje
  • HOLYSHIFT

  • Backed by a Google AI partnership and startup programs from Ljubljana to Silicon Valley: LUI, Kovačnica, Impact Hub, Fil Rouge, FalconX, VentureDock. Programs that vetted our team and our methods before you ever had to.

COMMON QUESTIONS

Our principles, in plain answers.

What to know before we start.

Do you measure before changing anything?

Yes. Hours, inquiries and conversion are measured before anything changes. Impact is judged against a baseline, not a gut feeling.

Who makes the decisions, AI or people?

Can the system make things up?

How do you handle the EU AI Act?

Where does our data live?

What do we own?

What about marketing and content?

HolyShift

We connect your data. We build AI into your processes. We train your team.

Follow us

Your business. Your people.
A whole new dimension of possibility.

Uncover new revenue. Find unexpected savings. Turn hours of work into moments of progress. Help your people achieve more than they imagined with applied AI by HolyShift.

We run our own AI platform, HolyShift: 400+ accounts, 2,000+ users.

NEW POSSIBILITIES

New questions. New possibilities.

What could you discover when your business information and market signals work together? Explore the questions a connected AI environment can help your team answer.

// 01

Find our strongest paths to the next €1 million in revenue.

Ranked growth scenarios

Compare profitable customers, product categories, markets and external demand. Develop five growth scenarios with estimated profit potential, investment, timing, risks and first steps.

// 02

Find our five most promising business opportunities every week.

Weekly opportunity brief

Combine internal performance with market changes to identify emerging demand, new projects, underdeveloped customer accounts and stock that could sell better. Explain why each opportunity matters and recommend an action.

// 03

Test this decision before we commit.

Scenario comparison

Model how changes in transport costs, delivery times or demand could affect revenue, margins, inventory and cash flow. Compare responses and make the assumptions explicit.

// 04

What are customers looking for that we don’t offer?

Evidence backed opportunity shortlist

Compare inquiries, lost quotes, website searches, market signals and competitor offerings. Identify gaps in products, brands or services, including existing products customers struggle to find.

// 05

Find relevant projects before the sales process begins.

Prioritized project list

Monitor announced developments, investments and renovations in selected markets. Identify relevant projects, the organizations involved, available project-stage information and reasons to make early contact.

// 06

Who should each salesperson contact today and why?

Daily sales priorities

Prioritize follow-ups using open quotes, changes in ordering, new projects, relevant stock and other available signals. Provide a reason to contact each account and a suggested next action.

// 07

What do our competitors’ latest moves mean for us?

Competitor signals and implications

Monitor available evidence of new brands, price changes, market entries, project wins, hiring and marketing activity. Connect the signals into possible strategic directions while separating facts from interpretation.

// 08

Test demand before we invest in a new product range.

Market test plan and measured responses

Prepare a controlled market experiment with a landing page, campaign and targeted sales outreach. After approval and launch, measure qualified inquiries, reservations or other meaningful commitments.

// 09

Prepare our sales approach for this project.

Project sales brief and outreach drafts

Assemble a project brief, relevant decision-makers, suitable references and products, and personalized first-message drafts. Give the salesperson a researched starting point to review and use.

// 10

Find companies that resemble our most profitable customers.

Ranked prospect shortlist

Identify patterns among your best customers, then find and rank similar businesses in target markets using available evidence. Explain why each prospect looks promising and where information is missing.

// 11

Do we have product-market fit?

PMF assessment

Combine product usage, payments, retention and interviews into one assessment of where the product stands, what the evidence supports and what it does not yet show.

// 12

Which customer segment should we target first?

Ranked customer segments

Score the candidate segments on urgency, reachability, evidence and economics. Make the trade-offs explicit and show what new evidence would change the ranking.

// 13

Build a list of 50 qualified prospects for this product.

Verified prospect list

Turn the ideal customer profile into a verified list: matching companies, the right decision-makers, evidence of why each one fits, deduplicated against the CRM.

// 14

Why can nobody find us on Google?

SEO and GEO action plan

Audit the website for search engines and AI answer engines, find the topics your customers actually search for, and rank the fixes and content by expected impact.

// 15

What changed in our market this week?

Weekly market brief

Monitor competitors, communities and customer conversations. Report price changes, launches, hiring and recurring complaints, separating facts from interpretation.

// 16

Help me find my first ten customers.

First-customer sprint plan

Combine a qualified prospect list, a conversion page and a controlled outreach sequence. Track replies, meetings, pilots and payments so every step produces evidence.

// 17

What are we assuming?

Ranked assumption map

Map the assumptions behind the strategy, pricing and go-to-market. Rank them by risk and by the evidence behind them, and name the one to test first.

// 18

Help us choose one goal for the next 30 days.

30-day goal and criteria

Turn the biggest uncertainty into one measurable goal with success and failure criteria defined up front, without inventing a benchmark.

// 19

Why are customers churning?

Churn analysis and fixes

Compare churned and retained accounts across usage, support, billing and interviews. Find the early warning signals and the churn that is preventable.

// 20

Who should we interview and what should we ask?

Interview plan and script

Build a screener, a 30-minute script with non-leading questions, and a participant list drawn from CRM and product data, with invitations prepared for approval.

// 21

What patterns do you see across our interviews?

Interview synthesis

Synthesize transcripts against the learning questions. Surface recurring insights, the strongest quotes, contradictions and negative cases, and update the assumptions.

// 22

What exact words do customers use to describe this pain?

Voice-of-customer report

Mine reviews, support tickets, sales notes and communities. Build a source-linked quote bank and a list of the objections that repeat.

// 23

Who are our real competitors, including manual alternatives?

Competitive landscape

Map direct tools, agencies, spreadsheets and the status quo with verified pricing and positioning. Show where customers are underserved and what would make them switch.

// 24

Is this market attractive enough to pursue?

Market assessment

Assess demand, growth, reachability and economics for the segment. Show the evidence and the assumptions behind the score, and what would have to be true to enter.

// 25

Which use case should we focus on first?

Prioritized use cases

Rank the use cases by customer value, feasibility and the path to recurring value, then choose the wedge that goes into the next experiment.

// 26

Why should customers choose us?

Value proposition

Build a value proposition from the evidence: the outcome, the differentiation and the proof. Separate what is supported from what is still a claim.

// 27

How much should we charge for this?

Pricing recommendation

Design and run willingness-to-pay tests. Analyze pricing interviews, checkout experiments and the discounts actually given before recommending tiers and a pricing metric.

// 28

Test whether users want this feature before we build it.

Demand test results

Run a transparent fake-door or pre-order test inside the relevant workflow. Measure informed interest and commitments separately from curiosity clicks.

// 29

Where do users drop before reaching value?

Activation funnel analysis

Build the activation funnel from product analytics. Find the moment users first get value and the early behaviours that predict retention.

// 30

Which companies are showing signals that they may need our solution?

Signal-based prospect shortlist

Watch hiring, funding, expansion, new projects and public complaints across the target market. Rank the companies where the signals stack up, explain each one, and suggest the first contact.

Each workflow is configured around the relevant data, sources and business rules. Your team reviews the findings and decides what happens next.

  • Where AI pays off

Everyone has the same tools. The difference comes from data, processes, and people.

Same models as everyone else. What we bring is the know-how to connect your data, the discipline to keep it secure, and the habit of measuring every result.

69%

69%

of companies not yet using AI say the missing piece is know-how. Not technology. SURS 2025.

SOC 2
ISO 27001
GDPR
EU AI Act

Security first. We take security and compliance as a priority: SOC 2, ISO 27001, GDPR and the EU AI Act.

97%

97%

of AI breaches hit companies with no AI access controls. IBM 2025.

90%

74%

of companies that measure their AI results see positive ROI. Wharton 2025.

MONTHLY REPORT · ILLUSTRATIVE

Every phase has a baseline and a number.

  • Reply to an inquiry1 day5 min
  • Offer preparation10 days2 days
  • Routine questions answered by AI0%60%

Baseline, month 3. You see it all in a monthly report.

  • HOLYSHIFT

  • Every phase has a baseline and a number: hours saved, inquiries, conversion. You see it all in a monthly report.

OUR APPROACH

Four phases bring AI into your business. Each one can be measured.

The scope is agreed around your priorities. Training starts during implementation, so your people learn as the workflows take shape.

Same company. A higher gear.

Connect & clean

An inventory of systems and data: CRM, analytics, documents, email. Integrations between the tools you already use. Data cleanup: duplicates, gaps, one source of truth. Result: a foundation where AI never has to guess.

Connect & clean

01

Connect & clean

Put AI to work

Build AI into everyday processes—from preparing offers and handling inquiries to reporting and administration. Test the workflow against real examples and define where people review and approve.

What you get A tested workflow with clear responsibilities and success measures.

02

Put AI to work

Unlock growth with HolyShift

Use the HolyShift PMF and growth platform to research markets, identify opportunities and test demand before investing. Turn customer and market signals into practical experiments and informed next steps.

What you get Growth opportunities and a focused plan to test them.

03

Unlock growth with HolyShift

Empower your team

Give your people practical training and guidance to use AI confidently in their daily work. Help them understand the outputs, recognize limitations and keep improving how they work.

What you get A team equipped to use and manage the agreed workflows.

04

Empower your team
Matej Zalar, CEO

MATEJ ZALAR

Founder and CEO

OUR VISION

We believe that AI should not just automate tasks, but amplify the creative and strategic potential of every human.

By merging technical rigor with intuitive design, we build systems that don't just solve problems they create entirely new opportunities for growth.

ENGINEERING SYSTEMS THAT SCALE WITH YOUR AMBITION. WE LEVERAGE INDUSTRY-LEADING MODELS TO DEPLOY CUSTOM NEURAL SOLUTIONS TAILORED TO YOUR STACK.

Semantic vector search for hyper-accurate retrieval

Unified data lakes for expansive model context.

Token-optimized flows for high speed processing

ZH

HI

ES

FR

AR

BN

PT

RU

EN

DE

Global LLM deployment. Support for 95+ languages.

  • Figures from public vendor case studies (Intercom, Zendesk, Rossum, Microsoft, Slack) and the LRM speed-to-lead study. What's realistic for you gets measured in the readiness assessment.
  • Figures from public vendor case studies (Intercom, Zendesk, Rossum, Microsoft, Slack) and the LRM speed-to-lead study. What's realistic for you gets measured in the readiness assessment.

HOW WE WORK

Clear scope, clear outcomes. You can stop after any stage.

// 01

Audit

Comprehensive Strategic Audit

We perform a deep-layer analysis of your current technical stack and fragmented data silos to identify high-impact AI opportunities that align with your core business objectives and ROI targets.

// 02

Custom Architecture Design

// 03

Rapid Prototype Development

// 04

Enterprise Scale Deployment

EVERY STAGE HAS A BASELINE, A NUMBER, AND AN OWNER ON YOUR TEAM.

A team that lives and breathes AI every day.
Matej Zalar
MATEJ ZALAR

Company building

A seasoned entrepreneur with a track record of building successful companies. He knows what it takes to turn an idea into a working, profitable business.

Find me on LinkedIn ↗

MATEJ ZALAR

Company building

purple and green light gradient
Remzo Hotić
REMZO HOTIĆ

Operations and implementation

An operations and implementation expert with years of experience improving processes at successful companies.

Find me on LinkedIn ↗

REMZO HOTIĆ

Operations and implementation

purple and green light gradient
Lovro Kotnik
LOVRO KOTNIK

Technology

Leads the engineering behind our platform: the agents, integrations and measurement that make every deployment reliable.

Find me on LinkedIn ↗

LOVRO KOTNIK

Technology

purple and green light gradient
Tarik Dzinić
TARIK DZINIĆ

Product

Shapes what we build and why: turning what customers actually need into products and processes that get used every day.

Find me on LinkedIn ↗

TARIK DZINIĆ

Product

purple and green light gradient
  • What clients say

PARTNERS

  • Google AI partnership
  • VentureDock
  • Impact Hub
  • Fil Rouge Capital
  • FalconX
  • Google AI partnership
  • VentureDock
  • Impact Hub
  • Fil Rouge Capital
  • FalconX

PROGRAMS

  • LUI, Ljubljana University Incubator
  • Kovačnica Kranj
  • Podjetniški inkubator Kočevje
  • HOLYSHIFT

  • Backed by a Google AI partnership and startup programs from Ljubljana to Silicon Valley: LUI, Kovačnica, Impact Hub, Fil Rouge, FalconX, VentureDock. Programs that vetted our team and our methods before you ever had to.

COMMON QUESTIONS

Our principles, in plain answers.

What to know before we start.

Do you measure before changing anything?

Yes. Hours, inquiries and conversion are measured before anything changes. Impact is judged against a baseline, not a gut feeling.

Who makes the decisions, AI or people?

Can the system make things up?

How do you handle the EU AI Act?

Where does our data live?

What do we own?

What about marketing and content?

HolyShift

We connect your data. We build AI into your processes. We train your team.

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